It matters because we all make decisions at a gut level
I chose my daughter's pediatrician from a headshot. Its totally true, and proves your headshot is your most important marketing tool.
My newborn and I were waiting to be released from the hospital, when a well meaning nurse dropped off biographies of pediatricians within my insurance network.
I diligently read every biography, not once but twice, trying to make the best decision. The problem was they all looked the same on paper.
Each doctor had gone to highly acclaimed universities, had years of experience and had all the required credentials of a great physician.
So, how was I to choose the pediatrician to best care for my daughter?
Intellect alone wasn't enough for me that day and it's not going be for your clients either.
I then went through all the headshots and eventually selected the pediatrician I "felt" would genuinely care about my daughter.
I made a gut decision based on my perception of who I hoped this doctor genuinely was as a person.
Does your headshot create the perceived qualities you wish to portray?
They want to see and feel who you are as a person
4 Comments
Apr 4, 2020, 2:55:30 PM
Teri Farley - Nicole,
Together we created beautiful headshots for your business. I'm so glad you are pleased with our accomplishments.
Apr 4, 2020, 2:53:14 PM
Teri Farley - Hey Heather, so glad you took time to respond. Subtleties of expression creating emotional connection is what a great headshot is all about.
Mar 27, 2020, 6:22:52 PM
Nicole - Teri is professional and made my whole experience unforgettable. I felt so comfortable with her and my pictures turned out better than I could have imagined. I’ll definitely be back and highly recommend her to anyone.
Mar 24, 2020, 10:07:29 AM
Heather - This story really strikes a chord for me. I've chosen a doctor based on headshots in the practice's directory - more than once. Teri and I can't be the only ones making business choices based on a perceived connection with a photograph. If a picture says a thousand words, then a headshot speaks to the heart. The sublties of expression in the right headshot create am emotional connection. Thank you for sharing this great insight and inspiring small business owners to make those connections.